THE NEW STRATEGIC BRAND MANAGEMENT
JEAN NOEL KAPFERER
THE NEW STRATEGIC BRAND MANAGEMENT - 4th Ed. - KOGAN PAGE INDIA P LTD 2001
658.4012 JEA/M JEA/M
THE NEW STRATEGIC BRAND MANAGEMENT - 4th Ed. - KOGAN PAGE INDIA P LTD 2001
658.4012 JEA/M JEA/M