MARKETING MANAGEMENT (Record no. 13131)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00290nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170912s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | PHI/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | PHILIP KOTLER |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PRENTIC-HALL OF INDIA PVT LTD |
| Year of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 130 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Accession Number | Koha item type | Source of acquisition | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|
| Zamorins Guruvayurappan College Library | Zamorins Guruvayurappan College Library | 28.05.2004 | 325.00 | UG11165 | Books | |||||
| Zamorins Guruvayurappan College Library | Zamorins Guruvayurappan College Library | 01.09.1997 | 275.00 | UG6688 | Books | COSMO BOOKS | 658.8 | |||
| Zamorins Guruvayurappan College Library | Zamorins Guruvayurappan College Library | 31.01.2002 | 395.00 | UG9989 | Books | COSMO BOOKS |