MARKETING MANAGEMENT.PLANNING,IMPLEMENTATION & CONTROL (Record no. 39159)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00381nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170912s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8RAM/M RAM/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | NAMAKUMARI S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | RAMASWAMY V S |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT.PLANNING,IMPLEMENTATION & CONTROL |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | MACMILLAN INDIA LIMITED |
| Year of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 748 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Zamorins Guruvayurappan College Library | Zamorins Guruvayurappan College Library | 01.07.2003 | 365.00 | 658.8RAM/M | G25505 | Books |