BRAND MANAGEMENT TEXT AND CASES (Record no. 48150)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00314nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170912s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 43 HAR/B |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | HARSH V VERMA |
| 245 #0 - TITLE STATEMENT | |
| Title | BRAND MANAGEMENT TEXT AND CASES |
| 250 ## - EDITION STATEMENT | |
| Edition statement | SECOND |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | EXCEL BOOKS |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 477 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Zamorins Guruvayurappan College Library | Zamorins Guruvayurappan College Library | 02.06.2008 | 295.00 | 658.83 43 | G27862 | Books |