BUSSINESS MARKETING MANAGEMENT-TEXT AND CASES (Record no. 50108)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00366nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170912s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 RAJ/M RAJ/B |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | JOHN A QUELCH |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | RAJIV LAL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | V KASTHURI RANGAN |
| 245 #0 - TITLE STATEMENT | |
| Title | BUSSINESS MARKETING MANAGEMENT-TEXT AND CASES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | MCGRAW-HILL BOOK COMPANY INC |
| Year of publication | 2005 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Zamorins Guruvayurappan College Library | Zamorins Guruvayurappan College Library | 28.06.2011 | I I M CALICUT( DONATED BOOK) | 0.00 | 658.8 RAJ/M | G28846 | Books | ||
| Zamorins Guruvayurappan College Library | Zamorins Guruvayurappan College Library | 23.07.2011 | I I M CALICUT( DONATED BOOK) | 0.00 | 658.8 RAJ/B | G29315 | Books |