ADVERTISING MANAGEMENT (Record no. 50192)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00371nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170912s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1RAJ/A RAJ/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | DAVID A AAKER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | JOHN G MYERS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | RAJEEV BATRA |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PENTIC HALL OF INDIA PRIVATE LIMITED |
| Year of publication | 2001 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Zamorins Guruvayurappan College Library | Zamorins Guruvayurappan College Library | 12.07.2011 | I I M CALICUT( DONATED BOOK) | 0.00 | 659.1RAJ/A | G29046 | Books |