MARKETING RESEARH (Record no. 52414)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00316nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170912s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | WIL/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | BARRY J BABIN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | WILLIAM G ZIKMUND |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING RESEARH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | CENGAGE LEARNING INDIA PVT LTD |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 632 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Zamorins Guruvayurappan College Library | Zamorins Guruvayurappan College Library | 26.03.2013 | PENTA BOOKS | 395.00 | PG4338 | Books |