TY  - BOOK
AU  - JOHN A QUELCH
AU  - RAJIV LAL
AU  - V KASTHURI RANGAN
TI  - BUSSINESS MARKETING MANAGEMENT-TEXT AND CASES
U1  - 658.8 RAJ/M  RAJ/B 
PY  - 2005///
PB  - MCGRAW-HILL BOOK COMPANY  INC
ER  -