000 00320nam a2200121Ia 4500
008 170912s9999 xx 000 0 und d
082 _a658.4012 JEA/M JEA/M
100 _aJEAN NOEL KAPFERER
245 4 _aTHE NEW STRATEGIC BRAND MANAGEMENT
250 _a4th Ed.
260 _bKOGAN PAGE INDIA P LTD
_c2001
942 _cTB
999 _c50158
_d50158