000			00371nam a2200145Ia 4500
008			170912s9999 xx 000 0 und d
082			_a659.1RAJ/A RAJ/A
100			_aDAVID A AAKER
100			_aJOHN G MYERS
100			_aRAJEEV BATRA
245		0	_aADVERTISING MANAGEMENT
250			_a5th Ed.
260			_bPENTIC HALL OF INDIA PRIVATE LIMITED _c2001
942			_cTB
999			_c50192 _d50192